I was very pleasantly surprised to receive this week the download stats and a check from Athabasca University Press. I edited the second edition of the Theory and Practice of Online learning and it was copy edited and now promoted, sold and distributed by Athabasca University Press. I documented the reason for releasing the book under a Creative Commons license as one of Alan Levine’s Amazing Stories of Openness see Terry’s Amazing Story of Openness
During the first year of distribution 404 copies were sold and at 5% of net sales, my royalty check was for $636. During that year 26,497 chapters or copies of the whole book were downloaded at no charge. This means 1.5% of readers choose the paid route- This may be underestimated as some readers probably downloaded more than one chapter, or more than once. In any case, this $600 is about the same range of funding I have come to expect from the other 5 academic type books I have authored or co-authored. But of course, the fame and glory from 26,000 PLUS readers is unmeasurable!
I also received a report on individual downloads during the past 4 months (one year after release)
The report below illustrates the different download stats for each chapter over the 4 months. The data is not included as a popularity contest, but illustrates the value of having a distribution mechanism that provides readership data at granularity below the full book -especially useful for edited books.
number of unique downloads; CHAPTER #; First Author
314 14_ Anderson-DeliveryQualitySupport
1780 WHOLE BOOK _Anderson_2008-Theory_and_Practice_of_Online_Learning
Total (including chapters and front/back matters)= 5385
So, thanks to all who have read and downloaded the text, a bigger thanks to those who purchased a hard copy (still time left!!) and the biggest thanks to the authors of the chapters- I owe the later group a beer!